Operating Capability
Business Development
Ridgely develops new business by turning identified opportunities into operating businesses, brands and commercial relationships.
Definition
What it means.
Business development is the work of identifying, evaluating and pursuing opportunities to create new commercial value — new products, new markets, new customers and new relationships.
How Ridgely uses it
Applied to our own businesses.
- 01
Ridgely evaluates opportunities across industries and decides where a new product, service or business is worth building or backing.
- 02
We move opportunities from an initial idea through validation, resourcing and into an operating brand supported by our centralized capabilities.
- 03
We develop commercial relationships and partnerships that give Ridgely businesses distribution, reach or capability they would not build alone.
Activities and outcomes
Activities included
- Opportunity identification and screening
- Market and commercial assessment
- New venture and product development
- Market entry and expansion
- Commercial partnership development
- Distribution and channel relationships
Business outcomes
- New operating businesses and brands
- Entry into adjacent or new markets
- Durable commercial relationships
- A larger, more resilient business portfolio
Common questions
Direct answers.
- What is business development?
- Business development is the process of identifying, evaluating and pursuing opportunities to create new commercial value — including new products, markets, customers and partnerships. At Ridgely, it is the work of turning opportunities into operating businesses and brands.
- How does Ridgely approach business development?
- Ridgely develops business for its own account. We assess opportunities on their merits, build or back the ones that fit our operating model, and support them with centralized capital, technology and operating capabilities rather than selling advisory services to third parties.
Related capabilities
Where this connects.
Discuss business development with Ridgely.
Business partnerships: partnerships@ridgelyco.com